Klout is a social media platform that measures your influence online. It is a scoring system that rates users based on their ability to drive engagement and create relevant and engaging content for their audience. Klout allows users to connect their social media accounts to the platform to receive a score. The higher your Klout score, the more influential you are considered to be.

Brands and individuals use it to track their online reach and identify influencers in their industry. It assigns users a score between 1 and 100, with 100 being the most influential. It gives businesses and individuals data-driven insights to measure and improve their online influence. Klout uses a variety of data sources, including social media platforms, to track an individual’s or brand’s influence.

(the tool is no longer available)