Lead generation is the process of identifying and nurturing potential customers who are interested in your product or service. Lead generation aims to turn strangers into customers and customers into loyal fans. The lead generation process usually begins with marketing activities designed to generate leads, such as content marketing, search engine optimization (SEO), and social media marketing. Once potential customers are generated, lead generation activities focus on converting those leads into sales. These activities include providing more information about the product or service, offering a free trial or demonstration, or providing a discount.

There are a number of different ways to generate leads, but the most common methods are through online channels such as your website, social media, or email marketing. To generate leads through these channels, you must have a strong online presence and create relevant and interesting content for your target audience.