A mega influencer is used for influencers with enormous followers on social media platforms, including YouTube. They are often celebrities and industry leaders turned into influencers. Having a sheer number of followers on social media, mega influencers are the right choice for brands like Gucci, Dior, Louis Vuitton, and many other high-end brands.

Unlike micro and nano influencers, mega influencers have millions of followers. Their audience might not find them to be the most relatable, but their lifestyle makes them interesting. With one post, they can reach millions of people, making them the top choice for most collaborations.

Example

@kimkardashian and @therock are good examples of mega influencers on Instagram.