Nano influencer is a term used for social media users having between 1,000 and 10,000 followers. These influencers have fewer followers than mega influencers but a deeper connection with their audience. Since they have a smaller number of followers, they are more relatable to the audience.

Brands looking for a trustable influencer with a connection with their audience often consider nano influencers for collaborations. They have more of a personal touch and a niche market to cater to, making them the right choice for brand collaborations.

Example

@chels_homer and @carlajian on Instagram are considered nano influencers (as of 2024) because they have under 10,000 followers on the platform.