Native Advertising is a method where the ads look, function, and feel like organic social media posts. When boosted, a Facebook or Instagram post is a form of a native ad. Native ads are mostly marked as ‘sponsored’ or ‘paid’ on socials, or they give users the same feel online without disrupting their experience. A disconnection of users’ interaction with their feed results from display ads or banner ads that do not look like a feed post – resulting in users scrolling away. Native advertising show good engagement and conversion rates compared to classic social media advertising methods.

Example

Native Advertising is rewarding, and it highly supports the algorithm on Instagram. Just like that, it will suggest your well-performing post to be boosted within your feed.