Newsjacking is a method of jumping the bandwagon of trending news and viral topics as a brand. Adding your thoughts and views to create breaking news around a trending story to reach more people and get your brand noticed is newsjacking.

Newsjacking is only successful if the brand somehow correlates to the trend and viewers find it suitable. For an effective newsjacking strategy, a brand must make the most of a hot topic at its peak and is being discussed almost everywhere. The right time is crucial as there can be tough competition between brands.

Adding hashtags to a post is one simple way of newsjacking!