Niche marketing is a form of marketing that focuses on a specific target market. Businesses that use niche marketing focus on a particular group of consumers they know are more likely to buy their products or services. To be successful with niche marketing, businesses need to understand the needs and wants of their target market. They also need to be able to reach their target market with their marketing message. Businesses that use niche marketing often use strategies that differ from those used in mass marketing.

The goal of niche marketing is to build a strong relationship with a small group of customers who are more likely to buy from you because they trust you and know that you understand their needs. When done correctly, niche marketing can be a very effective way to grow your business.