Referral traffic is the traffic that comes to your website from other websites. This can be from links on other websites, social media, or even email marketing. Referral traffic is an important metric to track because it can give you insights into where your website visitors are coming from and what kind of traffic is most valuable to your website.

It is a valuable metric to track in your website analytics because it can give you insights into where your website visitors are coming from and what content resonates with them. If you see a spike in referral traffic from a particular website, you can investigate further to see if there is an opportunity for a partnership or collaboration.

For example, if you see a lot of your referral traffic coming from social media, you know that you need to focus on creating more social media content