ROR is an acronym for Return on Relationship. It is a metric that measures the value of a customer over the lifetime of their relationship with your company. In other words, it considers the customer’s revenue and the costs associated with acquiring and retaining that customer. By understanding ROR, you can better decide where to allocate resources to create the most value for your business.

There are many ways to calculate ROR, but at its core, the idea is to measure the intangible benefits of a relationship in addition to the tangible ones. This can include customer loyalty, brand awareness, and customer satisfaction. While ROR can be challenging to quantify, there’s no doubt that it’s a valuable metric for businesses to consider. After all, strong relationships are the foundation of any successful business.