Social media automation refers to using software to reduce the time and effort spent on tasks. This process is mainly done on activities that don’t require human touch. It enhances the overall result of human efforts by making some elements easier and automated.

All social media activities should not be automated; while this may seem obvious, you should ensure that no automation or social media task affects the performance of your business.

Example

Some examples of social media automation are post-scheduling, resolving customer queries with chatbots, and sending customers emails and invoices without human interference.