Social media management refers to the ongoing process of creating, scheduling, analyzing, and engaging with content posted on social media platforms. The process involves using tools and strategies to streamline the management of social media accounts, ensuring consistency, visibility, and effectiveness in reaching the target audience.

Usually, social media managers handle critical tasks, such as content creation, posting schedules, audience engagement, and performance analysis. The primary goal is to enhance a brand’s online presence and impact across platforms like Facebook, Twitter, and Instagram, among others!

Example

Social Champ is a social media management tool that helps you manage multiple social accounts within a single dashboard. The tool helps to maintain a consistent online presence and connect with customers.