Topical relevance refers to the overall context of the content. It tells you how much the content of a webpage is related to a theme. Unlike traditional keyword optimization, which focuses primarily on incorporating specific keywords, topical relevance adopts a more holistic approach to content creation.

To achieve topical relevance, content creators are encouraged to explore topics comprehensively, delving into subtopics and addressing related questions. This thorough approach not only enriches the content but also increases the page’s relevance to specific subjects.

Additionally, ensuring that any external links added to the page are contextually related to the content further enhances topical relevance. Incorporating topical relevance is crucial not just for improving search engine rankings but also for enhancing the user experience.