Social marketers and influencers always try to post their content daily to enhance their engagement with the audience.
If you are a content creator or an influencer, you must think you can post on social media platforms at any time.
However, it’s just a myth! As much as creating and uploading the content is essential, its posting time also plays a crucial role in boosting your reach on social media.
We admit it can be challenging to constantly keep up with all these fast-tracked changes.
Well, the first step is not to worry. Step two is grabbing onto these reins with us and galloping forward!
Let’s learn about new patterns and the best time to post on social media in 2024 together!
Short Summary
- Most people check their phones right after waking up, so the best time to post on social media is early morning.
- Every platform has a different audience, so their posting times also differ.
- Knowing when to post is an integral part of your social media strategy.
- Understand your audience and their time zone before posting to communicate with them easily.
- Start by considering these best times to post on social media, collecting performance data, and then examining your top-performing posts.
- Determine the best time to post on social media according to industries.
- Consider looking into social media management tools to help you manage your social media effectively.
Global Best Time to Post on Social Media (A Myth?)
The short answer is technically yes—there is a global best time to post on social media.
The slightly longer answer is that data displays certain days and times that prove higher engagement across most social media platforms, like midweek mornings (Tuesday, Wednesday, and Thursday).
However, these are highly standardized statistics.
We assume this high engagement is present because almost everyone wakes up in the morning and takes a few minutes to scroll on their phone and review social updates while having their morning tea.
Still, better opportunities exist if we dive deeper and learn about each platform.
By learning about each platform’s performance separately, we can find optimal business times and approach this problem more efficiently.
The Best Time to Post on Facebook in 2024
Facebook has experienced many shifts over its history.
It went from being one of the most popular and rapidly spreading social media platforms to becoming a casual place.
Research shows that the best time to publish on Facebook is between 9 a.m. and 3 p.m. (CST) on weekdays.
It also indicated that the worst times to publish were early mornings before 7 a.m. and evenings before 7 p.m.
Mid-mornings and mid-afternoons have consistent user presence and activity on Facebook.
According to the Influencer Marketing Hub, you can post on the following days and times;
- Monday: Between 9:00 a.m. to 3:00 p.m.
- Tuesday: Between 9:00 a.m. to 3:00 p.m.
- Wednesday: Between 9:00 a.m. to 4:00 p.m.
- Thursday: 9:00 a.m., 11:00 a.m., and 4:00 p.m.
- Friday: 11:00 a.m., 4:00 p.m., and 6:00 p.m.
The Best Time to Post on Instagram in 2024
Possibly one of the most dynamic platforms, Instagram has users worldwide who log in at various times.
However, as research indicates, some overlapping times and patterns can be used to your advantage when deciding the best time to post on social media.
On one end, when analyzed according to many active users, the results concluded that the best times to publish are;
- Tuesday: Between 7:00 a.m. to 10:00 p.m.
- Wednesday: Between 9:00 a.m. to 12:00 p.m.
- Friday: 2:00 p.m.
Do these time frames come off a bit strange to you? You’re not alone, but there is a good reason behind it – A more “early bird gets the worm” strategy has emerged.
Featured Article: How Often Should You Post on Instagram in 2024? Ideal Frequency and Posting Times
The Best Time to Post on Twitter in 2024
It’s ironic that we were previously discussing early birds and have now moved on to Twitter. Was this on purpose? We’ll never know.
However, as with other social media, if your audience is present on Twitter, you need to know the best time to tweet your content.
- Monday: Between 8:00 a.m. to 4:00 p.m.
- Tuesday: Between 9:00 a.m. to 4:00 p.m.
- Wednesday: Between 8:00 a.m. to 3:00 p.m.
- Thursday: Between 9:00 a.m. to 12:00 p.m.
- Friday: Between 8:00 a.m. to 1:00 p.m.
Moreover, since Twitter is such a fast-paced platform, your business should not shy away from being active and posting multiple times daily.
Twitter’s short-form content lets you deliver your message in 280 characters or less. Users constantly check their feeds for updates—no reason your business should not benefit from that.
Furthermore, to stay consistent with your posting, you can use a social media management tool to schedule your tweet so that you never skip a day to upload a post.
Stay Consistent by Scheduling Your Posting on Social Media!
Never skip a day of posting with Social Champ. Stay consistent and boost your social media reach. Sign up for free!
The Best Time to Post on LinkedIn in 2024
Speaking of businesses benefiting, how can we miss out on the most professional social media platform? LinkedIn stands out due to its B2B niche.
According to research, the best time to publish on LinkedIn is between 11 a.m. and 2 p.m. (EST).
LinkedIn users were seen to be spread out throughout the day with their activity, as many of them check their feeds multiple times a day.
Thanks to the LinkedIn algorithm, publishing in the morning allows your content to reach the relevant audience. The content is more likely to land on the feeds of many people.
According to Social Champ’s data, the best times to post on LinkedIn are;
- Monday: 11 a.m.
- Tuesday: Between 6:00 a.m. to 8:00 a.m.
- Wednesday: noon.
- Thursday: 2:00 p.m.
- Friday: 8:00 a.m.
Find the Best Time to Post on Social Media for Maximum Engagement!
Discover Social Champ’s analytics feature. Analyze your competitors and figure out the best time to post on social media for yourself.
Featured Article: Schedule LinkedIn Posts in 2024: Essential Tools, Advantages, and Detailed Comparisons
The Best Time to Post on YouTube in 2024
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After evaluating several studies, we concluded that the best times to post on YouTube are between 2 pm and 4 pm (CST) on weekdays and earlier in the day, between 9 am and 11 am (CST) on weekends.
Trends show that most users log into YouTube mid-day during the week, and user activity increases as the weekend approaches.
The best days are usually the weekend since user activity is high. But competition is also high, so your videos will perform best if you publish before the competitive slots.
The Best Time to Post on Reddit in 2024
What do you do when you want to maximize your reach on the front page of the internet?
Well, you strategize your post timings, of course.
After much due diligence, it was concluded that the best times to post on Reddit were early mornings between 9 a.m. and 3 p.m.(EST), with the best days being Mondays, Saturdays, and Sundays.
During the work week, people rarely take time to see what’s happening on Reddit, but on weekends, Reddit’s audience has been observed to check their feeds more actively.
The Best Times to Post on Pinterest in 2024
The Pinterest world is way bigger than your inspiration and interior decor boards. Many businesses find their relevant audience and success by marketing on Pinterest.
Analyzing the best times to post on Pinterest is more critical than ever. It could help you achieve your marketing goals and boost your reach.
If you post at the right time, your followers’ chances of interacting with the Pin are higher, and as more people interact with it, the Pinterest algorithm will promote your pin to more feeds.
The best times are between 8 pm and 11 pm (CST). This time window provided the best average of user activity on Pinterest.
Diving a bit deeper into the reasoning for this, we discover that Pinterest users usually log in after work after finishing their day at the office.
The Best Times to Post on Google Business Profiles in 2024
Google is much more than a simple search engine now. Over the years, Google has expanded its services and helped many businesses. The most prominent platform is Google Business Profiles.
We have concluded that you should post at least once daily on your Google Business Profile unless you’re running a promotion.
Then, we recommend not posting for the next six days so the post comes up first in search.
Regarding the best times to post on Google Business Profiles, any time between 9 a.m. and 11 a.m. during the week should be good.
There is no set best time to post on GBP, but you can keep track of your CTR (click-through rate) by trying out different posts/promotions and then optimizing your posts accordingly.
Consequently, you can schedule your Google Business Profile posts for the future to make your engagement easy.
Find Your Own Best Time to Post on Social Media
Here we are—the long-awaited question we have been teasing throughout this article.
We repeatedly mentioned that it is excellent for you to know the global averages and how they can benefit you.
What if you follow suit, posting early mornings only to discover later that your audience doesn’t log in until an utterly opposite time?
That is why you should look for the best time to post on social media. A social media management tool can also analyze the perfect timing.
So here’s what you should do:
- Start by publishing at the best times listed above for a few weeks. Once your social media pages have had enough time to gather data, you must start analyzing those results.
- Start by categorizing and tracking your posts according to your preferred metrics, such as Likes, comments, reach, views, etc.
- Analyze your audience’s activity and start posting at those times. The algorithm will put your posts in the top few on your audience’s feed.
This practice will help you discover the best time to post on social media for your business and tell you what type of content your audience prefers.
3 Tips on Identifying the Best Times to Post
Knowing your Audience
Knowing your audience and where they’re present can help you optimize your posting strategy and determine the best time to post on social media.
Each platform has its best average posting times, which tell us about the audience’s activity patterns. Thus, knowing your audience will help you a lot.
Time Zones
This is an essential factor that also needs to be considered.
For example, you’re a company operating from Australia, but most of your audience is in North America.
You clock into work when your market is asleep and clock out when they grab their favorite Starbucks drink on their way to work.You need to account for your audience’s time zone. This will ensure visibility and increase the probability of engagement on your posts.
Schedule Posts
What do you do when your audience logs in at your bedtime? You can always set up scheduled posts to go out.
Why not simplify that process even further? Your business publishes on three different platforms.
Use scheduling tools like Social Champ to optimize your workflow and make repetitive tasks less like a chore.
Social Champ’s calendar showing scheduled posts
Save Time by Scheduling Posts in Advance!
You’ll spend less time managing your social media accounts with Social Champ. Plan and schedule your posts for the future for multiple platforms.
Best Time to Post on Social Media (by Industry)
Every business’s audience, activity, and posting time on social media can differ. These practices change and evolve, and your company must progress with them.
However, we picked up some significant industries to determine the best times for posting.
Healthcare
If there is one industry that was most affected by the pandemic, it is the healthcare industry.
Never before in the history of social media has this industry been so active on almost every platform?
People who religiously follow healthcare businesses are noted to be morning people. If you work in the healthcare industry, you should post between 6 a.m. and 9 a.m.
Your posts should have gained enough momentum throughout the day to gather enough engagement.
‘Health’ posted about COVID-19 to engage its audience on Instagram Media
You’ll likely see that new Marvel trailer on your social media feed before any video streaming platform.
For the entertainment industry, having an appropriate social media presence has become necessary for promoting content amongst its fanbase.
According to research, the best times to post for the media industry coincide with popular news broadcast slots.
If you work in the media or entertainment industry, the best times to post on social media are between 7 a.m. and 11 a.m. and 6 p.m.
‘Marvel’ posted on Facebook about the upcoming movie Education
The Education industry is full of students who run on caffeine and fast food and are late for their classes.
Students are known to burn the midnight oil, but surprisingly, they’re not active on many social media platforms.
What is the best time to post on social media for the education industry? Research suggests it is divided into quarters: early morning, around 8 a.m., noon, and 3 p.m.
Science experiment video on YouTube Restaurants
Social media has become a hub for influencers and guides to publish reviews on different types of foods & beverages, and experimental cuisines.
Users actively seek such content, aesthetics, and feedback from people on social media.
So, it has become essential for restaurants to have a rigid presence on these platforms to keep up with the competition. One way to sustain presence is to know the best times to post. Research indicates that noon is the best time to post during the week.
Friday is one of the best days for engagement. The weekend is slower than usual.
A blogger reviewed about food venture on Instagram Tech
The world of 1s and 0s is surprisingly complex to track regarding social media activity.
Engagement varies, so there isn’t an exact pattern being followed.
That being said, there is still a safe bet you can put your money on when it comes to the best time to post on social media for the tech industry.
The mornings are relatively active with engagement. You can post between 6 a.m. and 9 a.m.; the middle of the work week (Wednesday) is the best day to post.
A post about the tech industry on TikTok Travel and Tourism
It’s no secret that not every social media user can afford to travel all the time, but that doesn’t mean they don’t like to dream or at least vicariously live through others on their social media feeds.
Travel and tourism must be among the most attractive industries for social media users after food.
That’s why you should optimize your posting times on social media to leverage it as much as possible.
The best times to post are between 11 am and 1 pm, but consider your audience’s activity and time zones further to optimize the results for your social media efforts.
A travel post by an influencer on Threads
Conclusion
To conclude, we’re delighted that you went through this journey with us.
By following the strategies mentioned above and time for postings, you can improve the growth of your business efficiently.
Don’t forget to try social media management tools that can make your postings smoother.
We hope your business finds the best time to post on social media and lands amongst the stars.
Best of luck, and see you out there!
