YouTube is the largest platform for video creators to engage with relevant leads and gain impeccable profits. You can simply earn incredible business through this platform if critically used with the best of strategies.
Now, you might be wondering what these rightful strategies are. Since we have already covered extensive research on YouTube marketing, I won’t talk a lot about it, but there is a critical factor that needs your attention: the best time to post on YouTube.
Each social media platform has its algorithm supporting certain peak time slots that make your content earn more limelight and engagement by the audience. With YouTube, the dynamics are a bit different, and there is quite a lot that a YouTube marketer must consider. For a quick recap, a credible social media management tool, a creative video content strategy, and a grip on the best time to post on YouTube are major factors that contribute to your brand’s performance within the platform.
Let us explore more about the best time to post on YouTube.
Science Behind the Best Time to Post on YouTube
A general perception about the best time to post on YouTube is usually a specific time slot where you can schedule your video content. However, it is ain’t this simple. YouTube acts differently from other platforms like Instagram, Facebook, or TikTok as these platforms publish the video as soon as you post it.
For instance, you must have posted a Reel on Instagram and observed that it just takes a few seconds until the video processes, and boom, it’s under the limelight. But when we talk about YouTube, the platform processes, understands, and then makes the content visible to the audience and in the search results. This means an ideal practice to post a video on YouTube is to publish it 2-3 hours before the peak time.
The YouTube algorithm also emphasizes the importance of posting at the best time as it includes ‘watch time’ and ‘audience retention’ as two crucial ranking factors for videos. Your content will gain due visibility on the platform only if a maximum number of people will watch it and the retention rates are higher.
So, this simply leads to the fact that you must follow the science behind posting on YouTube and publish a few hours before your peak time. This tactic will allow your video to be visible in the search results by the time your audience comes online, and will improve your overall reach.
But to be a maestro with this strategy, you must know the best time that fits your videos the most.
Best Time to Post on YouTube Each Day
If your social media calendar includes an everyday posting schedule on YouTube, below mentioned are the suggested global time slots that you can choose.
- Monday’s recommended time slot: 2 pm to 4 pm
- Tuesday’s recommended time slot: 2 pm to 4 pm
- Wednesday’s recommended time slot: 2 pm to 4 pm
- Thursday’s recommended time slot: 2 pm to 4 pm
- Friday’s recommended time slot: 2 pm to 4 pm
- Saturday’s recommended time slot: 9 am to 11 am
- Sunday’s recommended time slot: 9 am to 11 am
Opting for these time slots, you can get better visibility and improved engagement metrics for your videos, but I will not say it is a guarantee. It is likely that these timings may sometimes not suit your niche, resulting in little to no reach. This is because, on YouTube, content niche and relevance with the targeted audience play an integral role. Hence, it is essential that you must find out the best time to post on YouTube by analyzing related analytics and audience preferences.
Is There Any Worst Time to Post on YouTube?
Well, it is not golden out there when we talk about the best posting time. There are days when you get little to no engagement mostly because your audience is too busy to spend a good time surfing the platform.
According to HubSpot’s social media trends report, Monday to Wednesday are the days that are considered to be the worst if you aim to post content on YouTube. It is usually because of the 9-5 working schedules that people do not allow them to come and watch videos on YouTube.
Tuesday was the least-popular day according to the marketers, followed by Monday and Wednesday.
6 am to 9 am, 9 pm to 12 am, and 9 am to 12 pm were the slots that were highly disregarded by respondents. Hence, it is better if you avoid these slots while setting up your posting calendar for YouTube.
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How Can Find Your Best Time to Post on YouTube
Now that you are well-versed in the idea of how essential it is to know the best time and what the recommended practices are, it is time for you to find out the best time for your YouTube channel.
No chaos and no hassle, you can easily analyze this factor by accessing the ‘Audience’ analytics report created by the platform itself. All you need to do is to follow the below-mentioned steps.
Step 1: Go to the YouTube Analytics Section
YouTube analytics section provides a comprehensive overview for the users to dig deep into all the important metrics of the YouTube channel including the content, reach level, engagement, audience, and revenue.
- Go to the YouTube Studio.
- Look into the channel dashboard and find the Analytics section in the left-hand side menu.
- Now, go to the “Audience” tab of this section to access relevant data about your audience.
- Here, you will see a purple graph illustrating the growth and performance of your channel.
Step 2: Explore the Best Time for Your Channel
Within the Audience tab, you will see the “Where to find your audience” graph showing you the data for the last 28 days based on the time zone you follow. The graph displays specific timings on a given day when a significant portion of your YouTube audience is actively engaged.
Similarly, the lighter bars represent periods when audience presence is relatively low.
By analyzing this data, you will be able to know the optimal times to post your videos on YouTube, maximizing the chances of reaching and engaging with your target audience. Your videos are more likely to appear on the homepage when the majority of your audience is actively browsing.
Moreover, if you observe multiple dark bars throughout the week, it is recommended to choose a day with lighter purple bars that are closest to your primary day. It has been observed that videos tend to receive the highest number of views within the first two days of posting.
Therefore, aligning your upload schedule with the two peak days will likely yield better results in terms of views and audience engagement. In this case, you can lessen your workload by using YouTube scheduling tools like Social Champ.
Tips to Keep Your YouTube Presence Alive on YouTube
It is very important to establish a consistent presence on YouTube in order to attract a relevant set of audience and create a unique identity. It’s like if there is a new video on YouTube every other second, then how do you think yours will be watched?
The answer is simple, you must stand out on YouTube in terms of content, quality, storytelling, visuals, etc. Here is a quick round-up of tips that can help you create a consistent presence on YouTube.
Create a Posting Schedule
Let me be honest, you cannot remember the best times to post every day. In the bulk of daily tasks, it is quite possible that you forget to create a post for uploading it at the right time. In this case, the best strategy is to establish a regular posting schedule that aligns with your audience’s expectations. Consistency is crucial, so determine the frequency at which you can reliably produce high-quality videos. Whether you post every day or once a week, stick to your schedule to keep your audience engaged and coming back for more.
Organize a Calendar
Scrolling through the platform, you might find videos that inspire you to create similar content. You can simply save them in the YouTube library, but is that enough? Well, my experience says, it is not. I usually forget to check up on any of my saved ideas, but recently opting for the method of organizing a calendar has saved me.
So, jot down ideas and create a list of content that you want to post on your YouTube channel in advance. Organize a social media calendar that can provide you with a quick view of all the videos in the queue for your channel. This will help you track what is already in there at your account and what else you need.
Create Content in Bulk
Getting up almost every day to shoot a video for your channel is nothing but an overwhelming approach. Instead of filming and editing videos one at a time, consider recording and editing in bulk. This approach saves time and allows you to create content in a flow. Using this technique, you can stay ahead of your schedule, have ample content always ready to be posted, and maintain a consistent presence on YouTube.
Engage With the Audience
Even if your posting schedules are synced with the best time to post on YouTube, that does not mean you are not required to be active. Once the video gets uploaded on YouTube, keep a check on audience interactions. Respond to comments, answer questions, and participate in discussions on your videos. Engage with your audience through social media and YouTube’s community features and establish a reliable bond with your audience.
Repurpose Content
Not every day is a hyped one when you are all excited to create content for your social media. I mean, creative block is actually a thing. In this case, do not be afraid to repurpose your existing content. Take snippets or highlights from longer videos and turn them into shorter, stand-alone clips. Transform blog posts or other written content into video format. This method allows you to leverage your existing evergreen content while providing consistent value to your audience.
Here is how Social Champ has repurposed a Twitter space into a YouTube Short.v
Collaborate With Other YouTubers
Do not feel shy about taking help from fellow creators and brands. They have certainly a lot for you to learn and take inspiration from. In addition, these collaborations nurture mutual benefits for both parties. Collaborating with other YouTubers in your niche can help expand your reach and maintain a consistent presence. Moreover, you can also get introduced to new audiences and provide fresh content for your channel. Hence, look for opportunities to tie up with people on videos, interviews, or even host joint live streams, and expand your following organically.
Create YouTube Shorts
No need to spend time creating long videos, when you can simply go with the shorts. YouTube Shorts are a great content type that has the power to grab the audience’s attention and keep your presence on the platform alive. Use them to promote your brand and reach wider audiences easily. Stay up-to-date with YouTube trends and observe when popular content in your niche is being posted. While you shouldn’t solely rely on trends, they can give you an idea of when users are actively engaging with similar content. Follow trends in your Shorts and go all viral.
Below is an example of a very creative Short by Nike.
Analyze Audience Demographics
Know your audience in the best possible manner. Analyze the demographics including top territories, regions, and time zone your audience is coming from. These results will help you mold your marketing strategy for YouTube according to what suits your audience better. You can set different time zones when your audience is interacting the most with your content. Hence, the more you will be well aware of your audience, the more consistent your overall presence will become on YouTube.
Keep Experimenting
Experiment with your content themes while you create content for YouTube. The audience is always in the mood of watching something new. So it is not an ideal way to keep posting generic content for them to see. Fresh ideas with trending sound and music can literally take your YouTube presence to a whole new level. So, give your creativity a shot and become a unique entity to inspire people.
Monitor Performance
The best strategy to save your posts from getting dead reach is to analyze audience preferences. Monitor your performance and analyze what is working the best and what is not. The results will help you avoid the content that your audience does not prefer, hence you will be saved from putting in fruitless efforts. You can track down the actions of your posts using tools like Social Champ. The tool provides an advanced ‘Monitoring Analysis’ feature with platform-centric metrics. Moreover, you can even analyze your top-performing posts and create posts that your audience likes.
Implementing these tips will not only make you a YouTube maestro but will also improve your digital footprint. So, I think, now is your time to practice these techniques and excel.
Related Article: 19 Essential YouTube Tips to Maximize Your Success in 2023
Align Your Posting on YouTube With Social Champ
Social Champ supports nine major social media platforms including a YouTube integration, allowing users to plan and schedule videos and shorts effectively. It offers a sleek user interface for easy management and allows users to schedule videos on custom time slots throughout the week using the Queue feature.
The tool also offers in-depth analytics of your YouTube videos through its ‘Monitoring Analysis’ feature. with the best time to post suggestions based on your analytics history. You can also download results in the form of a PDF report with weekly & monthly comparison charts and graphs ready.
A Grid view of all published and scheduled YouTube videos is also accessible within its ‘Social Media Calendar’ feature. You can simply view, edit, delete, & reschedule your posts and sort content based on multiple filters.
The best part is that by using Social Champ, you can select custom thumbnails for videos before scheduling them. Creative tweaks with a quirky caption and relevant hashtags can make your videos a hit on the platform.
Nothing hard on your pocket as the tool comes with a FREE plan and affordable pricing plans to make your YouTube marketing experience a cherishable one.
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The Final Verdict
Summing up the discussion, it is certain to say that with a powerful YouTube marketing strategy, aligning your content posting with the best time to post plays an integral role in the growth. Hence, to ensure a consistent presence on the platform, explore the best time slot to post your content and analyze your performance. Optimize your posting times, achieve higher viewership, and cultivate a dedicated fan base on YouTube.
Related Article: How to Promote Your YouTube Channel: 30+ Tactics That Can Do Wonders
