Today, many physical stores and businesses face difficulties in turning their digital marketing efforts into actual store traffic or customers.
Even if you remove the COVID-19 factor from the equation, the gravity of the challenge does not really change. Given the competition, it has become challenging to get people to notice your store.
One of the best ways to put your store right in front of the audience is to have a Google Business Profile account. A Google Business Profile account helps market your business by showing it on Google Maps and in local searches of Google.
It can direct your marketing efforts in the right direction and put your business in front of an audience who are already searching for your business or brand. In fact, did you know that nearly 46% of all Google searches are about finding local information?
In addition, “where to buy” and “near me” mobile queries have grown by over 200% in the past two years. As you can guess, a Google Business Profile account is essential for any business that wants to shake up local searches.
Unlike traditional social media posts, Google Business Profile posts are totally different, and you don’t need to compete against anyone to get that prime spot on the local searches.
They serve as a powerful tool to drive customers to your website or store. To understand more about GBP posts, we are going to dive deep into types and best practices to optimize them to increase the business’s discoverability.
Short Summary
- A Google Business Profile (GBP) can improve visibility on Google Maps and local searches, helping attract nearby customers.
- GBP posts provide a unique spot in local searches, avoiding competition with traditional social media posts and directly targeting local audiences.
- Social Champ simplifies managing and scheduling GBP posts, helping maintain an active profile that enhances local SEO, especially with features like a “Best Time to Post” tool, image uploads, post customization, and detailed analytics to optimize engagement and track performance.
- Optimizing GBP posts involves using high-quality visuals, a strong CTA, and UTM parameters, along with following Google’s posting rules.
- Social Champ offers an affordable solution for businesses wanting to streamline their GBP posts and effectively boost local visibility and engagement.
Types of Google Business Profile Posts
Generally, GBP offers four types of Google Business Profile Posts, depending on what you want to achieve with your posts.
Each type comes with different sections that provide proper information to your customers about your business.
After the outbreak of the COVID-19, GBP has also added a COVID-19 updates tab, so your customers can have the latest updates about adjusted timings and services.
Let’s explore each type to understand which type of post works best to achieve a particular goal.
Affordable Google Business Profile Scheduling with Social Champ
Social Champ is a powerful yet affordable tool designed to make managing and scheduling posts on Google Business Profiles easy and effective.
With Social Champ, you can create, organize, and schedule your posts in advance, keeping your Google Business Profile active and engaging without the hassle of manual posting.
This consistency not only keeps your audience informed but also improves your local SEO presence.
Best Time to Post Feature
One of Social Champ’s standout features is its “Best Time to Post” option, which analyzes your engagement patterns to determine the optimal times for publishing.
This feature takes the guesswork out of timing, ensuring that your Google Business Profile posts go live when they’re most likely to capture your audience’s attention and maximize visibility.
Image Uploads and Customization
With Social Champ, you can easily upload images and customize your Google Business Profile posts to make them visually appealing and on-brand.
High-quality visuals enhance the attractiveness of your posts and draw in local customers, making your profile stand out.
With Social Champ, you can post and schedule all your Google Business Profile content effortlessly. Take control of your profile and watch your engagement grow!
Detailed Analytics and Insights
Social Champ also offers detailed analytics and insights for Google Business Profile posts, allowing you to track engagement, impressions, and clicks.
These insights provide valuable information on what’s working, helping you fine-tune your posting strategy and better connect with your audience.
In addition to its robust functionality, Social Champ is known for its affordability.
Whether you’re a small business owner or part of a larger team, Social Champ offers budget-friendly plans without compromising on quality.
It’s a cost-effective way to keep your profile updated, attract local customers, and drive engagement—all from one intuitive platform.
What’s New
As the name implies, this type of post is used to provide new updates about your business.
It can serve as a powerful way to inform your prospects about the latest updates and why your business is distinctive from others.
These posts have a lifespan of around seven days, after which they expire. Given this, you need to make your posts interesting and keep the customers interested in your brand.
Events
This type of post is used to provide information about upcoming or ongoing events that your business plans to host (or is hosting).
They help promote your events in Google local searches and Maps.
Events post type requires a time frame to be set for the events and is used to attract the interest of the people searching for events similar to what your business is hosting.
Offers
Offer posts are limited-time posts that promote a particular offering that the business wants to promote.
It can be anything from a limited-time discount to a special coupon code that will be live on your Google listing.
Offers post type also requires a time frame, after which the post expires automatically.
Product
Product posts are used to promote products and services that you are offering to your customers.
They require specific details, including an image, a detailed product description, and a price range for the product.
It can serve as a great way to provide information about your products.
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Google Business Profile Posts Requirements
Even though the creative dimensions are the same for all posts (814 px X 610 px in a .jpg format).
The GBP posts support multiple video formats, including AVI, MP4, MOV, FLV, WMV, MPG, M4V, MKV, M2TS, and MTS formats, with a size limit of 100MB.
However, the character limits and other options vary from post to post.
What’s New Post Requirement
- The Post description can be as long as 1500 characters, with an ideal character limit of 100 characters.
- Available CTA options include “Book”, “Order Online”, “Buy”, “Learn More”, “Sign Up”, “Get Offer”, and “Call Now”.
- UTM parameters can be set for tracking CTA performance.
Events Post Requirement
- Requires an Event Title with a character limit of up to 58 characters.
- Event Description has a character limit of 1,500 characters, with the ideal limit being 100 characters.
- Start and End date and time is required.
- Available CTA options include “Book”, “Order Online”, “Buy”, “Learn More”, “Sign Up”, “Get Offer”, and “Call Now”.
- UTM parameters can be set for tracking CTA performance.
Offer Post Requirement
- Requires an Offer Title with a maximum character limit of up to 58 characters.
- Requires an Offer Description with a limit of 1,500 characters.
- You need to provide a Start and End date and time.
- Available fields include start and end time, coupon code, offer redemption link, and terms and conditions.
- Available CTA options include “Book,” “Order Online,” “Buy” “Learn More,” “Sign Up,” “Get Offer,” and “Call Now.”
- UTM parameters can be set for tracking CTA performance.
Product Posts Requirements
- Requires a Product Name with a character limit of up to 58 characters.
- Requires a Product Price range.
- Requires a Product Description with a character limit of up to 1,500 characters
- Available CTA options include “Book,” “Order Online,” “Buy,” “Learn More,” “Sign Up,” “Get Offer,” and “Call Now.”
- UTM parameters can be set for tracking CTA performance.
Best Practices to Optimize GMB Posts
Optimizing GMB posts is a simple matter of observing the following practices.
Use High-Quality Images and Videos
Using high-quality images and videos attracts the attention of your customers.
It also helps present your products and services better so that potential customers can make an informed decision.
Optimize the CTA
The platform allows you to add a relatable CTA to your Google Business Profile posts to direct your customers to perform a specific action.
Since local SEO ranking factor impacts Google indexing, using CTA with the right keywords that resonate with your post is an excellent way of nudging your customers in performing your desired actions.
Follow Google’s Posting Rules
As obvious as it may sound, many users overlook this critical point.
Google takes the posting terms and conditions very seriously.
In case of any violations, your post may be taken down. In worse cases, your GMB account can get suspended.
Read more on the T&C here.
Use UTM Parameters
Using UTM parameters helps you keep track of your campaign and posts.
You can see the tracking information and performance details in Google Analytics.
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Conclusion
Now that you are aware of all the post types to schedule google business profile posts, you can better optimize your strategy and come up with the right post content to impress potential clients.
As obvious as it may get, GMB posts require a proper plan to dominate SERP results and position you as the market leader in your niche.
