How well do you know your competition on social media?
In 2025, staying ahead in the digital world requires more than just monitoring your social presence—you need to keep a close eye on what your competitors are doing too.
This is where social media competitor analysis tools come into play.
These tools allow businesses to track competitors’ strategies, analyze their performance, and uncover opportunities to outperform them.
By using competitor insights, brands can refine their approach, spot industry trends, and ultimately gain a competitive edge in the crowded social media space.
In this blog, we’re going to break down everything from what they are to the 15 best tools you can include in your SMM strategy.
So let’s get started!
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Short Summary
- Buffer is a longstanding social media management tool that simplifies your management across multiple platforms.
- Buffer’s advanced features include post-scheduling, analytics tracking, and workflow improvement tools.
- Buffer has some limitations and lacks in many areas, like customer support and UI.
- Social Champ’s Free Plan offers unlimited scheduling and no locked feature.
- Buffer’s Free Plan lacks many features compared to Social Champ.
- Social Champ and Buffer have different pricing models according to budget and features.
- Several tools like Social Champ, Crowdfire, PostPlanners, and Postify offer unique alternative features.
- Social Champ is a user-friendly tool that can enhance workflow efficiency.
What Are Social Media Competitor Analysis Tools?
Social media competitor analysis tools are specialized platforms designed to help businesses track, analyze, and compare their social media performance against their competitors.
These tools provide valuable insights into what strategies competitors are using, how their content is performing, and where your brand stands in comparison.
They allow marketers to identify strengths, weaknesses, and opportunities by monitoring engagement rates, follower growth, posting frequency, and content trends.
With this information, brands can adjust their strategies, capitalize on industry trends, and refine their approach to outshine competitors.
What Are the Benefits of Using Free Social Media Competitor Analysis Tools
Using competitor analysis tools can be a game-changer for businesses looking to understand their position in the market and outshine rivals.
Free social media competitor analysis tools offer several advantages, particularly for small businesses and startups.
Cost-Effectiveness and Accessibility
One of the most significant advantages of using free competitor analysis tools is the cost-effectiveness.
Many businesses, especially those with limited marketing budgets, often struggle to afford premium tools.
Free tools provide a level playing field by offering access to basic yet valuable analytics without any financial investment.
For smaller brands, this can be an ideal solution for staying competitive in a crowded digital marketplace.
Informed Strategy Development
Understanding competitive analysis is critical for developing a winning social media strategy.
Free competitor analysis tools allow businesses to track competitor performance across various social media channels.
With these tools, you can uncover how frequently competitors post, what type of content performs best, and how they engage with their audience.
This knowledge helps marketers shape their own strategies by mimicking successful tactics while avoiding the pitfalls that competitors may experience.
Identifying the Best Time to Post on Social Media
Timing is everything on social platforms, and finding the best time to post on social media is key to maximizing engagement.
Free competitor analysis tools provide data on when competitors publish their multiple posts on social media platforms, highlighting patterns of peak activity.
This allows brands to adjust their own posting schedules to ensure that their content reaches the right audience at the right time, boosting visibility and engagement.
Competitive Benchmarking
Another benefit of these tools is the ability to benchmark your performance against competitors.
By regularly analyzing metrics like follower growth, engagement rates, and content interaction, you can determine how your social presence compares.
This helps to identify areas for improvement, enabling you to refine your social media strategy and stand out in the market.
Trend Discovery and Content Inspiration
Free social media competitor analysis tools also help in uncovering emerging trends within your industry.
Monitoring your competitors’ content and how their audience reacts lets you stay ahead of trends and craft content that resonates with your own audience.
It also provides content inspiration by showing what works well for others, so you can create similar, engaging posts for your brand.
Data-Driven Decision Making
Using these tools ensures that your social media strategy is based on data-driven insights rather than guesswork.
By examining metrics like engagement, content reach, and audience demographics, businesses can make informed decisions about their social media campaigns.
These insights can help you avoid wasting time and resources on ineffective strategies, ultimately improving your marketing ROI.
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15 Best Free Social Media Competitor Analysis Tools in 2025
Utilizing the best social media competitor analysis tool can provide you with insights that can help refine your content, engagement, and overall marketing efforts.
Below are some of the top social media competitor analysis tools in 2025, each offering unique features that can enhance your competitive edge.
Social Champ
Social Champ’s Dashboard Social Champ is a versatile tool that simplifies social media management across multiple platforms.
It allows users to schedule posts, analyze competitors, and manage content seamlessly.
With its intuitive interface, marketers can easily curate content, engage with their audience, and monitor performance metrics.
Key Features
- Post Scheduling: Schedule posts for various social media platforms, including Facebook, Twitter, Instagram, and LinkedIn.
- Analytics Dashboard: Gain insights into performance metrics, engagement rates, and follower growth.
- Content Curation: Discover and share trending content from various sources using RSS feed integration.
- Team Collaboration: Easily collaborate with team members and assign roles for content management.
- Custom Reporting: Generate customized reports to analyze key performance indicators over specific timeframes.
Pricing
- Free Plan: Limited features.
- Paid Plans: Starting from $26/month.
Pros
- Affordable pricing options.
- User-friendly interface suitable for beginners.
- Supports multiple social platforms.
Cons
- Limited features in the free plan.
- Occasional lags in post-scheduling.
Ready to outsmart your competitors?
With Social Champ, you can easily track your competitors’ activities, allowing you to perform a thorough competitive analysis.
Hootsuite
Hootsuite’s Landing Page Hootsuite is one of the most recognized names in social media management.
It provides comprehensive features for scheduling, monitoring, and analyzing social media accounts.
Users can easily track competitor performance and industry trends, making it an invaluable tool for marketers.
Key Features
- Unified Dashboard: Manage all social media accounts from one platform for streamlined monitoring.
- Competitor Analysis: Track competitor activity and performance metrics, including follower growth and engagement rates.
- Post Scheduling: Schedule and automate posts across various social media platforms, ensuring timely engagement.
- Analytics and Reporting: Generate detailed reports that highlight audience insights and content performance.
- Social Listening: Monitor brand mentions and relevant keywords to stay updated on industry conversations.
Pricing
- Free Plan: No free plan.
- Paid Plans: Starting from $99/month.
Pros
- Robust analytics and reporting tools.
- Highly customizable for various user needs.
- Excellent customer support and resources.
Cons
- No free plan
- Can be overwhelming for beginners because of its extensive features.
Later
Later’s Dashboard Later is a social media management tool, especially popular for Instagram and Pinterest.
It allows users to schedule posts visually using its drag-and-drop calendar, making it easy to plan and organize content.
With features like analytics and hashtag suggestions, Later helps users optimize their posts for maximum engagement.
It’s particularly useful for businesses and influencers looking to streamline their social media planning across multiple platforms.
Key Features
- Visual Content Calendar: Drag-and-drop interface for scheduling posts visually, making it easy to plan your feed.
- Instagram Post Scheduling: Schedule posts and stories in advance, complete with visual previews.
- bio Feature: Create a mini-website from your Instagram bio, allowing users to link to multiple content pieces.
- Hashtag Suggestions: Receive relevant hashtag recommendations based on your content for better reach.
- Analytics: Track engagement metrics such as likes, comments, and follower growth over time.
Pricing
- Free Plan: Limited features.
- Paid Plans: Starting from $16.67/month.
Pros
- User-friendly interface focused on visual content.
- Excellent analytics for Instagram performance.
- Free version available with essential features.
Cons
- Limited to one social profile on the free plan.
- Fewer features for platforms other than Instagram.
Tailwind
Tailwind’s Landing Page Tailwind is a social media scheduling tool designed for Pinterest and Instagram, with a focus on visual content planning.
It offers powerful features like smart scheduling, bulk image uploads, and hashtag recommendations to help users boost engagement.
Tailwind’s analytics provide insights into audience behaviour, making it easier to optimize content strategy.
Additionally, its Tailwind Tribes feature promotes collaboration and content sharing among users in the same niche, enhancing organic reach.
Key Features
- Pin and Post Scheduling: Schedule and publish posts on both Pinterest and Instagram with a user-friendly interface.
- In-Depth Analytics: Access detailed performance analytics to measure engagement, reach, and growth metrics.
- SmartLoop Feature: Automate the recycling of your best-performing content to keep your feeds active.
- Hashtag Suggestions: Get personalized hashtag recommendations based on your content to improve discoverability.
- Tailored Recommendations: Receive actionable insights based on your analytics to optimize your content strategy.
Pricing
- Free Plan: Limited features.
- Paid Plans: Starting from $14.99/month.
Pros
- Ideal for marketers focusing on visual content.
- Great community support and educational resources.
- User-friendly for beginners.
Cons
- Some features require a paid plan for full access.
- Limited focus on platforms other than Pinterest and Instagram.
NapoleonCat
NapoleonCat’s Landing Page NapoleonCat is a versatile social media management tool designed to streamline tasks like scheduling, analytics, and customer interaction across multiple platforms.
Its automation features allow for easier handling of customer queries, making it ideal for businesses looking to improve efficiency.
Additionally, the tool supports detailed reports, making it easier to track growth and engagement.
Key Features
- Social Media Monitoring: Track all social media channels in one place, enabling you to stay updated on competitor activities.
- Competitor Benchmarking: Analyze competitor performance metrics such as engagement, follower growth, and posting frequency.
- Automated Responses: Set up automated replies to comments and messages, saving time while enhancing engagement.
- Reporting Tools: Create detailed reports that highlight performance and engagement metrics over time.
- Multi-Platform Support: Manage and analyze multiple social media accounts across various platforms seamlessly.
Pricing
- Free Plan: Limited features.
- Paid Plans: Starting from $27/month.
Pros:
- Comprehensive customer support with live chat.
- Detailed competitor analysis capabilities.
- Automation features help save time on repetitive tasks.
Cons
- The free version has limited analytics capabilities.
- Some users may find the interface complex.
SocialOomph
SocialOomph’s Landing Page SocialOomph is a social media management tool designed to help businesses and individuals automate and streamline their social media activities.
It supports scheduling posts across multiple platforms, including X, Facebook, LinkedIn, and more.
SocialOomph offers advanced features like post queueing, RSS feed integration, and keyword tracking.
Its automation capabilities allow users to save time by scheduling updates in bulk and managing multiple accounts with ease.
This tool is particularly useful for content creators and marketers aiming to stay organized and consistent.
Key Features
- Multi-Account Management: Schedule posts for various social media accounts from a single dashboard.
- Competitor Analysis: Monitor and analyze competitor performance, tracking engagement metrics and posting habits.
- Keyword Tracking: Keep an eye on relevant keywords and hashtags to understand industry trends.
- Customizable Reporting: Generate reports tailored to your metrics and performance goals.
- Content Scheduling: Automate the scheduling of posts for optimal timing and reach.
Pricing
- Free Plan: Basic features.
- Paid Plans: Starting from $25/month.
Pros
- Cost-effective option for small businesses.
- User-friendly interface makes it easy to transform.
- Solid analytics capabilities.
Cons
- Limited features in the free version.
- Some users report an outdated user interface.
Crowdfire
Crowdfire’s Landing Page Crowdfire is a versatile social media management tool designed to help businesses and creators grow their online presence across multiple platforms.
It supports content scheduling, social listening, and competitor analysis, making it easier to stay consistent with your posts and track performance.
Crowdfire’s unique feature is its content curation, which suggests relevant articles and images to share with your audience.
Key Features
- Content Curation: Discover and share trending content from various sources to engage your audience.
- Competitor Tracking: Monitor competitor performance, including their follower growth and engagement rates.
- Post Scheduling: Schedule and automate posts across multiple platforms, ensuring timely engagement with followers.
- Analytics Dashboard: Access an analytics dashboard to track audience engagement, impressions, and reach.
- Image Editing Tools: Built-in image editor to create eye-catching visuals for social media posts.
Pricing
- Free Plan: Limited to one account per platform.
- Paid Plans: Starting from $7.48/month.
Pros
- Excellent content discovery features.
- Easy-to-use interface for beginners.
- Affordable pricing options.
Cons
- Limited features in the free plan.
- Some users experience slow loading times.
Planoly
Planoly’s Landing Page Planoly is a visually-focused social media management tool, perfect for planning and scheduling content on Instagram, Pinterest, and TikTok.
It offers a drag-and-drop interface, making it easy to design and organize your feed with a focus on aesthetics.
With its built-in features for hashtag management and content ideas, it’s a great choice for influencers and small businesses looking to streamline their social media strategies.
Key Features
- Drag-and-Drop Calendar: Use a visual calendar to drag and drop content, making scheduling intuitive and straightforward.
- Instagram Analytics: Access in-depth analytics to track engagement, follower growth, and content performance.
- Schedule Posts and Stories: Easily schedule posts and stories to maintain a consistent presence on Instagram.
- Hashtag Management: Manage and organize hashtags for each post to improve visibility and engagement.
- User-Generated Content Collection: Collect and showcase user-generated content to enhance brand engagement.
Pros
- Intuitive and visually appealing design.
- Great for planning Instagram aesthetics.
- Easy scheduling and posting features.
Cons
- Limited to Instagram and Pinterest.
- The free plan restricts post-scheduling capabilities.
Pricing
- Free Plan: Limited to one account.
- Paid Plans: Starting from $14/month.
Zoho Social
Zoho Social’s Landing Page Zoho Social is a comprehensive social media management tool designed for businesses of all sizes.
It allows users to schedule posts, monitor mentions, and analyze social media performance across multiple platforms.
Zoho Social’s collaboration features make it ideal for teams, while its advanced analytics help track engagement and optimize campaigns effectively.
Key Features
- Analytics Dashboard: Access a comprehensive analytics dashboard to measure performance metrics and engagement.
- Competitor Monitoring: Monitor brand and competitor mentions to understand industry dynamics and audience sentiment.
- Post Scheduling: Schedule posts across various social media platforms with ease.
- CRM Integration: Seamlessly integrates with Zoho CRM for streamlined customer relationship management.
- Custom Reporting: Create customizable reports to analyze key performance indicators over time.
Pricing
- Free Plan: Limited to one brand.
- Paid Plans: Starting from $10/month.
Pros
- Integrates well with other Zoho tools for a complete suite.
- User-friendly interface with easy transformation.
- Supports multiple social networks for comprehensive management.
Cons
- The free version has limited features.
- Some users may find the learning curve steep for advanced functionalities.
SocialBee
SocialBee’s Landing Page SocialBee is a social media management tool that focuses on content categorization and scheduling.
It allows users to create, manage, and recycle content for multiple platforms effortlessly.
With features like evergreen content scheduling and detailed analytics, SocialBee helps businesses maintain a consistent online presence.
It also offers collaboration tools for teams and integrates with various social platforms to streamline social media campaigns effectively.
Key Features
- Content Categories: Organize your posts into categories for better planning and scheduling.
- Competitor Insights: Analyze competitors’ social media activities to refine your own strategy.
- Post Scheduling: Automate post scheduling across various platforms, ensuring consistent engagement.
- Analytics Tracking: Monitor engagement and performance metrics for all your posts.
- Customizable Reports: Generate reports tailored to your needs, focusing on key metrics.
Pricing
- Free Plan: Limited features.
- Paid Plans: Starting from $24/month.
Pros
- Excellent for content organization and planning.
- User-friendly interface and solid customer support.
- Affordable pricing with a robust feature set.
Cons
- Limited integrations compared to competitors.
- The learning curve for setting up categories effectively.
Loomly
Loomly’s Dashboard Loomly is a social media management tool designed for content creation and collaboration.
It provides a visual calendar to help users plan, organize, and schedule posts across multiple platforms.
With its intuitive interface, Loomly also offers post ideas, real-time collaboration features, and performance analytics to optimize social media strategies.
It’s especially useful for teams looking to streamline their workflow and stay on top of their content schedules.
Key Features
- Post Ideas: Get post suggestions based on trending topics and audience engagement.
- Content Calendar: Use a visual calendar to plan and schedule posts easily.
- Collaborative Tools: Work collaboratively with team members for content creation and approvals.
- Analytics: Track post performance metrics such as engagement, reach, and impressions.
- Automated Publishing: Set up automated publishing to save time and maintain consistency.
Pricing
- Free Plan: Limited to one user and one brand.
- Paid Plans: Starting from $32/month.
Pros
- Great for teams and collaboration.
- Comprehensive analytics for data-driven decisions.
- Easy-to-use interface with helpful features.
Cons
- Limited features in the free version.
- Some users may find it less robust for advanced analytics.
HeyOrca
HeyOrca’s Landing Page HeyOrca is a social media planning and collaboration tool built for agencies.
It allows users to create, schedule, and approve content through a user-friendly calendar interface.
The platform excels in team collaboration by enabling easy feedback and approvals, making it a top choice for managing multiple client accounts.
Key Features
- Collaboration Tools: Built-in collaboration features for teams to work together seamlessly.
- Content Calendar: Schedule posts using a visual calendar for easy planning.
- Client Approval Workflow: Set up workflows for client approvals on content.
- Analytics Reporting: Access detailed analytics to measure performance and engagement.
- Customizable Templates: Create and save templates for faster content creation.
Pricing
- Free Plan: Limited features.
- Paid Plans: Starting from $59/month.
Pros
- Excellent collaboration features for teams.
- User-friendly interface with a focus on workflow.
- Great support and resources for users.
Cons
- Limited features in the free version.
- May be overkill for small businesses with fewer social profiles.
Agorapulse
Agorapulse’s Landing Page Agorapulse is a comprehensive social media management tool designed for businesses of all sizes.
It offers features such as scheduling, monitoring, and reporting, enabling users to manage their social media presence efficiently.
The platform provides in-depth analytics and insights, helping teams assess their performance and optimize their strategies.
With a focus on engagement, Agorapulse allows users to respond to comments and messages across multiple platforms from a single inbox.
Key Features
- Unified Inbox: Manage all social media interactions in one place for easy monitoring.
- Competitor Analysis: Track and analyze competitors’ performance metrics, engagement rates, and strategies.
- Social Media Scheduling: Schedule posts across multiple platforms for consistent engagement.
- Reporting Tools: Generate detailed reports to analyze social media performance over time.
- Social Listening: Monitor brand mentions and relevant keywords to stay updated on industry trends.
Pricing
- Free Plan: Limited to one user and one brand.
- Paid Plans: Starting from $49/month.
Pros
- Powerful analytics and reporting features.
- Excellent customer support and resources.
- User-friendly interface that’s easy to transform.
Cons
- Higher pricing compared to some competitors.
- The free version is limited to one user and one brand.
Iconosquare
Iconosquare’s Dashboard Iconosquare is an analytics and management tool tailored for Instagram and Facebook.
It provides detailed insights into audience engagement, growth metrics, and content performance, enabling businesses to refine their social media strategies.
Its user-friendly interface makes it easy for teams to track and analyze their social media efforts effectively.
Key Features
- In-Depth Analytics: Access advanced analytics to track engagement, reach, and growth metrics.
- Competitor Tracking: Monitor competitors’ performance, including their posting habits and engagement rates.
- Content Scheduling: Schedule posts and stories for Instagram in advance.
- Hashtag Analytics: Analyze hashtag performance and engagement to refine your strategy.
- Custom Reports: Generate detailed reports to present insights on performance and audience engagement.
Pricing
- Free Plan: Limited features.
- Paid Plans: Starting from $49/month.
Pros
- Excellent analytics for Instagram users.
- User-friendly interface with easy transformation.
- Focused on visual content marketing.
Cons
- Limited to Instagram and Facebook.
- The free version is restricted in terms of features.
CoSchedule
Coschedule’s Dashboard CoSchedule is an all-in-one marketing calendar and social media management tool designed to streamline content planning and execution.
It enables users to schedule social media posts, manage multiple campaigns, and collaborate with team members in real time.
CoSchedule’s analytics feature allows users to track performance metrics and optimize their strategies for better engagement.
Key Features
- Social Media Scheduling: Schedule posts across multiple platforms with ease.
- Analytics for Performance Tracking: Access analytics tools to track post performance and engagement.
- Content Marketing Calendar: Use a centralized calendar to plan and manage all marketing efforts.
- Team Collaboration Features: Collaborate with team members to streamline content creation and approvals.
- Customizable Reporting Tools: Generate reports tailored to your performance metrics and goals.
Pricing
- Free Plan: Limited features.
- Paid Plans: Starting from $19/month.
Pros
- Excellent for content marketing strategies.
- Strong analytics capabilities for data-driven decisions.
- User-friendly interface with helpful features.
Cons
- Higher pricing compared to some competitors.
- Limited features in the free plan.
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How Do Social Media Competitor Analysis Tools Work?
Social media competitor analysis tools function by analyzing data from various social media platforms to provide insights into competitors’ strategies and performance.
These tools use advanced algorithms and data scraping to gather public competitor info, like posting frequency, engagement metrics, audience demographics, and content types.
After collecting data, competitor analysis tools track KPIs like likes, shares, comments, and follower growth over time.
This analysis helps businesses benchmark their performance against competitors, revealing areas for improvement or opportunities to capitalize on.
Features to Look for in Social Media Competitor Analysis Tools
When selecting a social media competitor analysis tool, it’s crucial to understand the key features that can enhance your competitive edge.
Easy Management From a Single Dashboard
An effective social media competitor analysis tool should allow users to manage multiple social media accounts from a single dashboard.This feature simplifies monitoring, allowing businesses to track competitors across platforms without switching accounts.
Automation
Automation is crucial for efficient competitor analysis, as it allows users to schedule reports and receive alerts on competitors’ activities automatically.
This feature not only saves time but also ensures that you stay updated with the latest trends and strategies employed by your competitors.
Performance Tracking
Performance tracking is essential for understanding how well your competitors are engaging their audience.
An efficient tool should offer analytics on key performance indicators, such as engagement rates, follower growth, and content effectiveness.
Conclusion
In the world of social media, using social media competitor analysis tools is essential for staying ahead of the competition.
By utilizing these tools, businesses can gain valuable insights into their competitors’ strategies, understand audience preferences, and refine their marketing tactics.
The options listed above provide a great starting point for companies looking to enhance their analysis without breaking the bank.
For those seeking a comprehensive solution, Social Champ stands out with its robust features, allowing users to manage their social media presence efficiently.
