Social Media Managers Reveal the Biggest Challenges That They Face

Ever wondered what goes in the mind of the person behind your favorite brand’s social media?

The person who spends hours and hours in front of a computer screen, curating content, finalizing ideas, writing copies, and also making sure to engage with the audience.

The life of a social media manager is never easy. From juggling tabs, posting stuff on every social media network all day, interacting with the audience, managing all the social accounts to all the ups and downs, social media emerges as a significant challenge.

If you are a social media manager, it will bring you utmost peace that you are not the only one feeling overwhelmed. Many others like you have the exact same job, hence the exact same issues.

This is why we decided to ask the social media manager’s community about the issues that they face in their daily tasks. Here is what they have to say!

Brian Chung
CEO & Co-Founder of Alabaster

“Time Is Never Enough

I am aware. It makes no difference how much time you invest in a social media strategy; something will still distract you from the real job. Due to a lack of consistent deliverables, you’re continually required to justify why you’re not just surfing Facebook for a living. It’s not easy to plan social media campaigns directly on Facebook since there are often distractions.

Its Solution

One strategy for overcoming this social media obstacle is to use mind mapping. If you are a more visual person, this will aid in your memory and concentrate on the most pressing issues at hand. The structure is straightforward: draw a circle and write social media in the middle. Then, connecting a few lines to the circle, divide the primary field of interest into strategies content calendar, outreach, and Facebook advertising.”

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Tanya Zhang

Co-founder of Nimble Made

“Maintaining Contact With Customers

Social media is not a one-way street where you post and then wait for results. Social is also about social interaction. It’s about debating and exploring new ideas, engaging with customers, and sharing feedback on your product/service. Not to mention inquiring as to what prospects are seeking next and their wishes (which helps identify user personas). Due to the complexities of social media, the second most popular social media problem is being linked 24 hours a day.

Solution

Everybody should be able to contribute. You can effectively enhance your organization’s culture by including others in the life of your product or service. And what better way to do that than by facilitating direct communication with consumers and directly answering their concerns. It will make any aspect of your business feel more linked to the brand and company by identifying the primary needs of your customers.”

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Dusan Stanar
Founder & CEO of  VSS Monitoring

“Providing a Return on Investment by Social Media

Calculating ROI was cited as one of the most significant social media challenges in 2017 by nearly 59% of digital marketers. Converting followers to customers, earning money through social media marketing, and making large sales online are frequently discussed topics on the internet.

Solution

Maintain a link between the performance reports for your social media campaigns and your goals and key performance indicators (KPIs). Always keep an eye on the social media targets and make adjustments based on the budget spent versus the actual performance. Avoid generic goals; they are often customized for your organization, startup, business, or brand. Prior to initiating campaigns, identify both key performance indicators (KPIs) and expected outcomes in order to determine whether a campaign is succeeding or failing.”

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Chana Charach
Chief Financial Officer at Income.ca

“Organic Reach Is Constantly Declining

Facebook continues to expand at a breakneck pace, surpassing 2.2 billion users in April 2018. With the insane amount of content generated on and social media channels, it’s difficult for brands to maintain engagement with all of their audiences. Especially because they must guess and win constantly changing content algorithms. Social media networks are increasingly being used by advertisers to market their goods and services on a pay-per-click basis.

Solution

It places a higher premium on partnership in 2018. For better content, brands must collaborate more closely with their digital agencies and social media teams. Collaboration enables you to quickly share suggestions, contribute ideas, brainstorm ideas, and learn how to prevent fuckups like the ones Pepsi experienced in the past. Working collaboratively with all of your team members will save you time and increase the brand’s ROI.”

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Miklos Zoltan
CEO & Cybersecurity Researcher at Privacy Affairs

“No Follower Engagement

Without an audience to listen to what you have to say, social media marketing is pointless. Building a social media group is difficult, but keeping them involved is much more difficult. It’s important to remember that social media is a two-way street.

Solution

Asking questions is the easiest way to get users to communicate with you. Request your followers about their thoughts on a specific trend or something else relevant to your business. You can either ask your followers to leave comments or use the poll feature built-in most platforms.”

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Adam Thompson
CEO of Cheap SSL Security

“Problem

Decreasing Organic Reach. Every year, organic reach decreases, especially on Facebook, which has constantly changing algorithms. One of the main reasons why most social media outlets limit organic reach is to encourage advertisers to use their advertising services.

Solution

Choose Quality Over Quantity. Maintain a regular posting schedule, but don’t feel forced to post everything you publish. Only share the most engaging content to maximize organic reach.”

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Lynda Le
Founder of Polish Perfect

“One of the important problems faced in social media marketing is inconsistent effort. Social Media Managers have this common problem. Many brands, particularly the small ones, are struggling with consistency in the key points of social media advertising, which include inconsistent posting, engagement, and analysis.

Sadly, the inconsistent effort results in inconsistent outputs which lead to uncertainties about the social media performance to be a feasible marketing channel.

How do you solve this?

Make a strategy in place and schedule your plan in a calendar. Plot out big picture activities and phases over a longer span of time (months or years). Schedule campaign initiatives for intermediate periods (from weeks to months), and short-term events in your daily calendar. In doing this, carve out the time consumed for research, posting, engagement, analyzing, and reporting.

It really takes discipline and consistency for one to succeed. Indeed, the inability to have consistent effort will lead to unwanted results. I appreciate your time to read this. I look forward to hearing from you soon.”

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Yulia Safutdinova
Founder of MissTourist

“Social Media Managers and business owners like me face a critical problem these days as we get less organic reach that translates to less visibility and engagement on our posts. The algorithm shifts implemented by Facebook and Instagram caused this lesser organic reach because users can now customize what they want to see on their feed according to their activities and preferences. While personalization was a great user-focused feature, it hindered us from reaching potential customers just because of their social
media activity.

A great recent addition to Facebook’s marketing options that I found effective for this continuous algorithm change is the interactive ad option. The ad included CTAs for following, messaging, and visiting our website, which helped our page create user relationships. We also found it an excellent tool for visibility campaigns and boosting engagement because users shared, commented, and reacted more.”

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Paul Marlow
Founder of Never Alone

“Problem:

One problem that social media managers face is creating a post that connects emotionally with the market audience for the brand but also has a chance to grab the attention of someone who might be on the outskirts of said brand. Creating a post that brings them into the conversation, and doesn’t push them away by making them feel like they don’t fit with the content. This is constantly happening in the mental health help realm, where there seem to be two types of people. Those who openly admit they are struggling and those who don’t, and will push away any conversation around the topic.

Solution:

I have found that it is possible to connect with more than one group without becoming so broad that you lose the emotional connection altogether. You must create the idea of the posts around an everyday life event, something that anyone can relate with (let’s say lack of sleep.) By starting with an everyday emotion, you have created a crack in that wall of group two where you can then push your main focus mixed in with helpful answers to the sleep struggle.

Focus on everyday interactions and work back from there.”

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Jon Torres
Founder of Jontorres

“When managing social media campaigns for our clients, a common challenge has been getting people to share the content we post. To solve this problem, we have been employing different methods, including requesting the audience to share, like, or comment; posting content on trending topics; increasing the length of blog content to over 2000 words; and posting more visual content.“

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Miranda Yan
Founder of VinPit

“The most significant problem a social media manager faces is devising the content strategy. “ Content is the lifeblood of your marketing, and curating it to suit the various social media platforms and audiences is one backbreaking task. What can reach an audience on one platform might not even be acknowledged by ten people on the other. When we say content strategy, it is a broad spectrum of hundreds of different tactics that helps you optimize your content and present it in the form that attracts your customers or viewers. The pressure of constantly coming up with something new and unseen is on another level today.

The solution to this problem is observation. Do not just rely on demographics but observe your audience’s social media behavior and get to know them personally. Portray your brand as a human so that people attach themselves to it and give it a space in their life. Since each platform has a different age group prevalence, it has a multigenerational approach. If not possible, just target your audience and optimize the content as per their needs.”

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Paige Arnof-Fenn
Founder & CEO Mavens & Moguls

“Be consistent — make sure you become known as a reliable source on all fronts. Have online profiles and personas that tell the same story. If you appear to be buttoned up on one side and a partier on another it can be confusing and dilute your brand. If you start a blog or newsletter then publish it on a regular schedule. Otherwise, you can appear flaky or random by sending out missives daily for a few weeks and then disappear for a month
after.

Strike the right balance of educating, entertaining, promoting yourself and others with your outreach. If you become too salesy or self-promoting people get turned off and tune you out. Your goal with content marketing is to become a welcome invited guest into your prospects’ inbox. If you abuse that opportunity to connect it damages your brand and reputation.

To gain followers on social media share valuable content, be a regular and consistent source, know your target audience and match your message to the best platform to reach them, and always be generous and take the high road. Social media marketing is effective and beneficial by democratizing media because it reaches everyone with a connection, is free and you have a direct relationship with your audience. Everyone has a voice.”

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Hamna Amjad
Social Media Manager at Physicians Thrive

“The most important problem that Social Media Managers face is developing a strong and distinct voice that distinguishes your client from other brands and makes you stand out from the crowd. You want to leave a memorable and long-lasting impression in your customers’ minds rather than being just another content factory.

SOLUTION:

Be consistent across all social channels. To ensure that all team members use the same voice for different social channels, you need to educate them about the brand’s values. You should document those values and clearly mention what impression you want to make along with what you don’t want others to say about you.

Another great exercise is asking clients about the adjectives that they think will best describe their brand. Give them a list so that they can pick the top 5 adjectives. This is what the vibe and tone of the channel should be!”

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Brittany Herzberg
Marketing Consultant and Social Media Manager

“I think one important problem social media managers face is getting the client to trust you.

My solution to this has been simply demonstrating whatever I’m suggesting to them. (i.e. I’d love to see you using IG Reels. Here’s the impact it’s had on my profile when I’ve posted x times in x weeks.)

Another way to building trust with the client (yes, even once they’ve already hired you) is by really listening to them when they articulate ideas or desires. Rephrase and repeat back to them what you’ve heard. The fact that you were really listening and not just passively paying attention (and occasionally nodding) will mean so much to your client!”

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Sharon Van Donkelaar
CMO at Expandi

“One of the major problems that Social media Managers have to deal with on a regular basis is staying up to date with the latest trends in the world of social networks. There’s arguably no industry that changes as often as the social media one and this definitely represents a challenge for those in charge of them.

Each platform is constantly changing or adding new functions and that can certainly be something difficult to keep up with; however, the solution to this problem is quite simple since, although it requires some extra effort, all you need to do is to keep yourself informed about everything that’s going on, preferably on a daily basis.

You can follow blogs, join groups with other fellow Social Media Managers, etc. There are many ways to stay up-to-date with the social media latest trends, not only regarding how the platforms work but also about the content that’s currently drawing clicks and people’s attention overall.”

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Mika Kujapelto
CEO and Founder of LaptopUnboxed

“You don’t want to discuss the same things with your audiences. Coming up with fresh material can be a challenge for social media managers, especially when they have more than one account to manage. 

*Managing several accounts means you have little time to spare, so you can establish regular brainstorming sessions with your team. You can generate several unique ideas that maintain authenticity and remain fresh and intriguing with the audience. This saves you precious time as a social media manager since you’re focused on one distinct task, allowing you to be more efficient with other responsibilities.

*Reviewing similar accounts can be a source of inspiration for new content, especially when determining what’s missing and finding another angle that suits your account’s brand.”

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Chelsea Cohen
Co-Founder of SoStocked

“I find that the hardest problem for social media managing is to keep content fresh without having it seem like recycled material. *Try planning out a regularly posted series, such as having a Monday post that shows a weekly update or storytime on Fridays. This makes it easier for you to know what is required of you but allows you to use new ideas each week for that segment.“

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Tatiana Gavrilina
Content Marketing Writer at DDI Development

“The biggest challenge social media marketers face is attracting a large number of subscribers to a client’s account while staying within the rules. In other words, you need to attract the audience only by legal means, the audience needs to be involved in the client’s theme, it shouldn’t be bots.

But another problem is convincing clients that it’s impossible to get millions of subscribers (or even hundreds of thousands, thousands) in a month or two by legal means.”

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Jessica Traupe
Senior Marketing Manager at Zammad

“Truth be told, I always find that the different formats required for different social media channels are a true pain. (And they change all the time!)

Yes, you shouldn’t post the exact same content on all of your channels in the first place, but sometimes you might want to. In that case, you will find that, for example, the perfect image size for Instagram is different from the one for Twitter. Also, video lengths differ.

This means that you need to spend extra time cropping, cutting, and adjusting your files to the respective requirements of the channels.

Luckily, there are several cheat sheets and guides out there that tell you exactly what the current specifications are – and tools like Canva make it very easy to quickly edit your file.”

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Yasir Shamim
Digital Marketing Executive at PureVPN

“In general, I believe some of the primary issues outside credibility are:

1. Cost – as social media algorithms continue to suppress organic content, we constantly have to pay for reach (reference: Facebook Zero)

2. Video – algorithms are prioritizing video in the news feeds, and they are more time-consuming to create relative to posts.

3. Ephemeral content like Instagram Stories and Facebook Stories, because it has a short shelf life, so there has to be an endless stream of content.

4. Complexity – both the creation of the social content and the ad creation workflows are multifaceted. It’s hard to keep up with the changes and ensure you produce quality social content.

5. Time – social media marketing is very labor-intensive.”

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Andrew Raso
CEO & Co-Founder of Online Marketing Gurus

“One important problem that social media managers face is making clients understand that the results of social media management are not instant. This is most especially true when the social profiles are new and no previous social media management strategies have been put in place. To properly address this challenge, I present case studies plus timelines of my previous clients. This way, they see how the strategies work in action, and most of all, they see actual proof of success.“

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Monique Gesmundo
Outreach Specialist at Growth Rocket

“Having consistent communication with customers engaging with social media posts is one of the social media manager jobs. Sometimes having a lot of likes, comments, and shares is overwhelming. Interacting with the customer’s comments, suggestions, and complaints is not an easy task for social media managers.

Managers can make it by having a schedule strategy. Customers love to see that their comments and suggestions are valuable. Managers can answer positive comments that right away complaints can be unanswered in the meantime, however, it still shouldn’t be left unanswered because it may reflect the business’s customer service. Consistent interaction with the customers is not an easy job for social media managers but, there is always a method that would make it work without sacrificing so much time.”

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Nathan Sebastian
Content Marketer at Good Firms

“Since the beginning of social media marketing and advertising, marketers face new problems every day and marketers have to work hard in dealing with them. There is no denying the fact that social media is a dynamic industry. So, one of the most important problems that social media managers face is the ever-changing algorithms of social media platforms. Each social media platform serves a different purpose that is unique to its respective audiences. There is no one-size-fits approach to getting the most out of various social media platforms.

Some of the common solutions to this problem are:

Subscribe to Social Media Blogs

Social media and technology blogs are among the most valuable resources to know about the latest changes in social media. Their job is to collect new information on the recent happenings and share the same with their audience. These blogs will not only tell you about the new updates but also offer pro tips to apply to the business.

Join LinkedIn & Facebook Groups about Social Media

There are thousands of groups on Facebook & LinkedIn dedicated to specific topics and social media is no exception. The best way to find the right group is to use that platform’s search engine. Type “social media” in the search bar of Facebook and you will be redirected to the results page. From there, go to the “Groups” section and select the one you want to join. Keep in mind that if there are less than 50 members in a group then there are low chances of you getting the latest updates. Only a sufficient number of interested members will guarantee fresh news.

Participate in Events

There are thousands of events being held across the globe by marketing specialists and social media lovers. It is worth it for the marketers to join at least one event in 6 months to stay updated. However, it is recommended to do some research before choosing a conference. There are many of them not good enough for the money paid to attend them.”

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Peter Horne
Content Lead at Geoff McDonald and Associates

“One of the biggest challenges that Social Media Managers face is creating unique content that is still interesting to read. If there’s one thing that my university days taught me, it’s that almost no idea that you have is unique. This is because the world has become so saturated with content, that a lot of stuff has been done already. For Social Media Managers, this can be either a hindrance to their job or an opportunity. If you take it the wrong way, you’ll end up creating bad, repetitive content that your audience isn’t going to appreciate. But if you see the opportunity in it, it means that you can get inspiration from other content and make those ideas unique to your brand. This is something that we’ve been doing at our law firm. We know that there are many legal topics that have been covered by other firms, but we try to personalize topics in a number of ways and focus on providing value to our audience specifically.”

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John Bertino
CEO at The Agency Guy

“One problem I believe that social media managers deal with is the restraint of working from a strict social media calendar without the freedom to be creative. I believe this hampers the social media strategy in general, but can also be frustrating for the social media manager who is not being used to their full potential.

The worst situation is when a Social Media Manager is practically handed an editorial calendar that they need to stick to without any option of being creative. This is not a good situation and can be quite frustrating!”

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Dimitris Tsapis
Social Media Manager at PlanM8

“The dilemma of choosing between quality and quantity.

It is quite challenging for Social Media Managers to have enough time to work on everything – from generating good content ideas to creative development and posting at the right times. There is a time-old dilemma of picking between quality and quantity. The challenge is even harder when working with limited resources to execute all the ideas in the media plan.

The question comes down to – How could you publish better content when well-researched articles from industry-related experts cost nearly 20 times as much? A middle way is rarely found between the two.

The solution we have found is Content redistribution – Create lots of long-form content such as podcast episodes or long series type of YouTube videos. From there on out you can transcribe the audio-visual content into written content that focuses on long-tail keywords. From the original long-form content cut out the best bits and redistribute this content for social media platforms, just adapt the content to match the platform. So from one long-form piece of content, you can create upwards of 15 different posts for multiple platforms and marketing channels. With this method, you don’t have to sacrifice the quality that we are always striving for. So you still can cut through all of the social media noise and assure its visibility.”

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Julia Rubano
Sr. Content Strategist at Starship

“ROI. Measuring return on investment within the confines of social media engagement is difficult. Why? Because metrics including “likes,” “re-tweets,” and comments are near impossible to assign a monetary value. Social is by no means a failure at monetization, though. Rather, it’s best viewed as a “soft” lead generator. By continuing to use social media to develop brand identity and provide valuable content, you will turn those soft leads into hard ones — driving clicks to your site and eventually, sign-ups.“

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Shams Abro
Social Media Manager at Cloudways

“I manage Social Media for Cloudways (among other things) and I think the biggest problem that social media managers face is aligning their social media content with the business/central strategy of the company.

If your strategy is not aligned, then your social content and messaging run the risk of creating a dichotomy between Social and other channels of the brand, like a blog, website, etc. This would mean either your Social content resonates with your audience or your brand content does. Not a winning situation in either case.

At Cloudways, we’ve quarterly meetings to set OKRs for each team. We finalize Social Media OKRs after looking at what each team is planning and discussing ideas with them. This helps us to prioritize and plan Social content that is aligned with the brand.

At Cloudways, we hold quarterly meetings and set milestones before we start implementing them.”

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Abby Herman
Director of Strategy at Snap Agency

“The biggest struggle and what people ARE NOT doing to overcome it: The biggest challenge in my opinion for anyone who works with social media marketing is the algorithm. At least it’s the initial struggle, and different clients we work with require different strategies because of the nature of the business. However, there are a few tricks we use regardless of who we are assisting, and that is consistency and content.

Those two components can result in the best thing that can happen for your social media presence which is engagement, and that’s the chance we have to turn those followers into subscribers or paid customers. An account with no engagement is a ghost account because no one is really seeing it. You’re either full of followers that are not your ideal customers, or you are lacking in content. This is not to say that doing this alone will solve all of your problems. In fact, a lot of the time, we enlist the help of paid ads so we can reach a wider audience, but without valuable content, even paid ads won’t help you as much. “

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Catherine vanVonno
President & CEO at 20Four7VA

“Achieving intangible results is a grueling process and is single-handedly one of the most challenging parts of social media management. Not many people know that it takes a lot of work especially when you manage multiple platforms with different audiences. Delivering quality content takes effort and may only successfully work for one audience and trying to reproduce that kind of response and engagement on another platform is something that is difficult to explain.

Since platforms are dynamic, the solution is to never be complacent. Be always on the lookout for trends and changes because on the internet, opportunities will pass by quickly. Even if a post goes viral overnight, people will go on to the next big thing and that is something to always remember.”

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Mehvish Patel
Content Creator at Zen Media

“One important problem that we have is staying up to date with new trends. It seems that every day there is a new trend on a new platform and it’s hard to keep up with what is selling and what is not. Combined with the question on what platform will this content be engaged with the most makes it a messy situation.

The solution is picking and choosing what works with your brand. It’s better to stay on the channel your audience resides most on, but there is no harm in exploring other options and seeing if you have an audience to uncover on there.”

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Lauren Torregrossa
Media Relations Manager at Career Plug

“Consistency. It’s challenging to be consistent as a social media manager, especially when you have additional marketing responsibilities. It can take hours to come up with engaging content to post every day on multiple platforms. It can definitely get overwhelming!

My advice for staying consistent on social media is to schedule your posts in advance. Block an hour or two a week to schedule posts for the following week (or more if you can!). I know content creators who schedule posts a month in advance, and it works really well for them. Just be ready to tweak or reschedule your posts if something more urgent or unexpected comes up on your calendar!”

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Laura Rike
Pinterest Strategist

“I offer Pinterest Management, as well as online education for entrepreneurs looking to grow their business using
the power of the Pinterest platform. I may be biased, but I think one of the issues that many social media marketers faced is those related to newsfeed-based social media platforms. The reason this can pose challenges is that content that is not seen right away can be buried and lost forever, and content repeated that *is *seen repeatedly could be annoying. It is unfortunate for social media managers to put a great deal of work into creating great content, only to have it never seen because it is buried in a feed, or not used to its fullest potential due to lack of ability to split test the content. Another factor is that with newsfeed-based platforms, one has to be very careful with automated posts and watch the news, as it is easy to inadvertently post something insensitive offensive when posts are pre-scheduled and forgotten in light of current events.

My solution is to use a platform that does not rely on a newsfeed or lose content so quickly, like Pinterest! Pinterest is more than a social media platform, but also functions as a search engine, which can make one post impactful for longer with the same amount of effort.”

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Kenya D’Agustino
Marketing Manager at SkyeLine Studio, LLC

“Social Media Managers typically face the hard task of keeping their current followers engaged, but also bringing in fresh, new followers who will interact and be social.

The solution: create new engaging content, share what others post about the product/service/client/community – but most importantly, get them to act.”

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Seth Price
Founding Partner of Price Benowitz LLP

“A very important challenge that our social media managers face is making content relevant to the consumer, our law firm, and the general topic of the post itself. It’s easy to just go out and post about legal topics, but more often than not, taking this approach will result in a disconnected audience – one of the biggest fears of all marketers and businesses.

In order to avoid having a disconnected audience and to overcome this challenge, our social media managers look at creative ways to portray different topics, allowing our audience to relate to the post, whilst maintaining its relevance to our firm. One method of doing this is we take familiar situations and find a way that the situation might involve one of our many practice areas. A recent example of this can be found on our Facebook page, where we used “Twilight Zone Day” and related it to the twilight zone feeling after an accident. It’s creativity like this that makes the difference between posting bland content, and content that interests your consumers. “

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Immanuel Debeer
Founder of Flight Hacks

“As a social media manager, one of my stumbling blocks is how to be consistent in coming up with good and original content that my followers will like, comment on, and share. It is difficult to balance my time traveling and creating good content while managing my social media channels at the same time. As a travel blogger, I need to provide eye-catching visuals that will make me stand out in the eyes of even a small percentage of the 2.3 billion active users of social media.

The Solution

I have learned how to multitask and simultaneously monitor, create and schedule content, curate, and respond to comments. Among my best-liked contents are behind-the-scenes photos during my travels where I get to show the person behind Flight Hacks. By showing them my goofy moments and my vulnerabilities, I became someone they can identify and engage with.”

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Brandon Brown
CEO at Grin

“2020 brought us unique obstacles that we’re still continuing to navigate throughout 2021. With an increased online presence, it’s important to shift a lot of our Marketing and Advertising trends to the internet, if they weren’t previously there. Social Media is exponentially growing through various platforms, but at the moment, TikTok especially. Through TikTok, users will create trends that represent a certain song, movement, dance, or just a general concept. In 2021, I believe we will see brands following some of these trends in their everyday advertising, even outside of the TikTok platform. Additionally, I think it’s important not to drift away from
traditional Marketing and Advertising because it’ll always be relevant and prominent to some extent.“

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Peyton Grahovac
Social Media Manager at Axle Eight

“The most challenging part of SM management is thinking of new content for each client. It can be tempting to repeat ideas, especially in small, niche industries. Becoming an expert in a completely new industry is not for the faint of heart, which is why I’m constantly interviewing subject matter experts, both on the sales side and C suite level for our clients here at AE and creating content based on that. This gives me a fresh perspective to think outside of the box, and to not fall into just being an outlet for news, and rather position our clients as thought leaders.“

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Felix Maberly
Manager at Tiger Supplies

“Problem: Creating new and unique content for each audience

The biggest challenge is creating content and also defining when it is too much or when it is less. Finding topics to do for each audience to their satisfaction is a big problem.

Consistency is also another problem, most managers struggle to be consistent especially because of fast trends. Finding freedom in content creation to not only please others but to please yourself is a difficult task.

Solutions

a) Asking your viewers what content they want or like rather than guessing what they would want, the content created should address the needs and desires of your audience.

b)You can ask viewers by creating surveys, social listening, and asking your sales and customer service team what consumers are asking for.

c) Be aware of industry reports and trends, this way one creates content according to the trends and the current perspectives.

d) Having a look at what other content creators are doing, checking out on what your competitors are doing motivates and is also a way to borrow ideas.”

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Chris Kindler
Communications Director AT Alight

“One common problem social media managers face and how to overcome it!: Maintaining the best social media strategies can be challenging, but social media managers should know how to handle any oncoming hurdle. One of the most common problems social media managers face in any sized organization is knowing when to post and how much. Thankfully, platforms like Instagram and Facebook have internal tools you can use in order to determine the best schedule for your team. Because I work for such a large nonprofit, a lot rides on our social media, and it’s my job to ensure we are maximizing our growth potential. I never knew how to properly manage our posting schedule until I did my research, and I’m grateful these platforms make data like this so accessible“

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Rasha Seikali
Head Of Public Relations at Bluemina

“Finding content that connects with every corner of your audience is something all Social Media Managers face. You can only spin a message so many ways and it won’t always connect with a specific person (or persons).

You have to find a way to cover as much ground as possible, but it’s never enough. A certain audience might be left out and it can be frustrating to miss out on a specific audience when you only have so much time and so many words to connect with an audience.

A solution to connecting with as many people as possible on social media is to create marketing personas that separate many people into separate boxes. Then, you can figure out how to connect with each one and the best marketing angle to use when approaching them!”

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Divya Gugnani
CEO and Co-Founder of Wander Beauty

“There is a lot of hard work that goes into social media management. These managers are constantly creating content and conveying their vision to other team members. A challenge many social media managers face is finding the time to do their entire job. There is a constant need for content on all social media platforms; between creating different forms of content, content writing, the act of actually posting the content, and then analyzing the results of that content, there is basically no time to do anything else.“

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Joe Parenteau
CEO and Co-Founder of Fablehome

“Building a social media presence is not an easy task for small businesses. Having a social media manager or management team is a great way to get started, however, it takes a lot of determination and luck to get your name out there. These social media managers are constantly trying to outplay the algorithm and creating a larger, lead-based audience. Continue pushing through, use your networking skills to get your brand and social media platforms out there!“

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Tyler Boyd
Chief Strategy Officer at Squeeze

“As a social media manager, you are constantly creating new content for your company and pushing for a larger platform. Social media management is a mix of making content for all of your platforms (which includes different visuals as well as content writing) and analyzing your content performance By analyzing this content, social media managers are able to maximize their outreach for future content. This flip flop from creativity and analytics is difficult for some managers to do but as long as you stay organized and get in a good workflow, these tasks will begin to feel like second nature.“

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Michael Waxman
CEO and Co-Founder of Sundays for Dogs

“Social media managers constantly run into an issue regarding their content; they need a constant influx of new imagery and information. They Continually ask themselves what to post that is new and creative and worth reading about. For a company, the everlasting evolution of social media is not entirely their top priority (hence hiring a social media manager). Social media managers have to develop visual ideas for the company and bring them to life. Keeping an organized list of your ownership’s values is a great way to keep your creative thinking fresh.“

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Robin Madelain
Digital Consultant and Marketing Strategist at KellySearch

“Experience causing trouble to the social media managers can be due to various aspects as it applies to certain troubles they face. It can be increasing and managing traffic to social media. This is due to various sources together participating on the server which might cause it to crash. This can lead to the technical shutdown of the services and can disrupt the user interface. This concern occurs only when the teams associated to manage traffic fail to build the server strong enough to sustain its service. To manage such disruptions managers should establish suitable access that can manage to effectively restrain the process and manage it from crashing“

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Can you resonate with these issues? Are there any other issues that you face? Let us know in the comments below!